Lisa Alexander is seen in the video below harassing James Juanillo as he chalks “Black Lives Matter” on his own retaining wall. James, is an an 18+ yr resident of the area.
After posting the video to his Twitter, Lisa’s cosmetic company, LaFace Cosmetics, began taking hits. Birchbox, a makeup distribution service, cut ties with LaFace officially, the LaFace website was taken offline, and numerous complaints from dissatisfied buyers began to surface, further discrediting her company.
Lisa apologized to James and is willing to have coffee with him in their neighborhood coffee shop to apologize in person.
“I want to apologize directly to Mr. Juanillo. There are not enough words to describe how truly sorry I am for being disrespectful to him last Tuesday when I made the decision to question him about what he was doing in front of his home,” she wrote. “I should have minded my own business. The last 48 hours has taught me that my actions were those of someone who is not aware of the damage caused by being ignorant and naive to racial inequalities.”
“When I watch the video I am shocked and sad that I behaved the way I did,” she continued “It was disrespectful to Mr. Juanillo and I am deeply sorry for that. I did not realize at the time that my actions were racist and have learned a painful lesson. I am taking a hard look at the meaning behind white privilege and am committed to growing from this experience.”
Watch the full video posted by James here.
Juanillo and Lisa seemed to have agreed to meet again, amiably this time, so that she can apologize in person.
“I would love to have coffee with Mr. Juanillo in our neighborhood so I can apologize in person and share a dialogue where I can continue to learn and grow and be a better person.”
But the hits didn’t stop there. A company statement from Raymond James indicated Lisa’s husband was fired over the incident. “Raymond James has zero tolerance for racism or discrimination of any kind,” read the statement. “An inclusive workplace is fundamental to our culture, and we expect our associates to conduct themselves appropriately inside and outside of the workplace.”
The statement continued: “After an investigation into the circumstances of a video alleging racism by one of our associates, we have concluded that the actions of he and his partner were inconsistent with our values, and the associate is no longer employed with Raymond James.”
Link to Original Post: https://www.facebook.com/1440770398/videos/10223730465276552/
Photo Credit: Jeff Chiu / AP
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